The Timeless Legacy of Corum Watches: A Journey Through Innovation and Bold Design

Founded in 1955 in La Chaux-de-Fonds, Switzerland, Corum is a relatively young player in the world of luxury Swiss watchmaking. Yet, in just a few decades, it has carved out a bold identity, known for combining avant-garde design with traditional horological craftsmanship. From coin watches to modern marine chronometers, Corum has consistently pushed boundaries.

The Birth of Corum

Corum was established by René Bannwart and his uncle Gaston Ries. The brand name "Corum" is derived from the Latin word quorum, symbolizing a select and elite group—a fitting name for a company striving to stand out in the crowded luxury watch market.

From its early days, Corum set itself apart with unconventional timepieces. The brand’s first major success came in 1956 with the launch of the $20 Coin Watch, which cleverly embedded a movement inside a genuine $20 Double Eagle gold coin. This model became a signature piece, even worn by U.S. presidents and influential personalities.

Legacy of Corum Watches

Iconic Collections

Over the decades, Corum has introduced several collections that have defined its identity:

1. Admiral’s Cup (1960)

Inspired by the world of sailing, the Admiral’s Cup collection debuted in 1960 and became one of the brand’s most iconic lines. With its distinctive 12-sided bezel and colorful nautical flags on the dial, it quickly became a favorite among marine enthusiasts. It represented strength, precision, and sporty elegance.

2. Golden Bridge (1980)

In 1980, Corum unveiled a masterpiece: the Golden Bridge. Designed by Vincent Calabrese, it featured a linear baguette movement suspended in a transparent case. This architectural marvel showcased the mechanics of watchmaking in full view—a revolutionary concept at the time.

3. Bubble (2000)

At the turn of the millennium, Corum launched the Bubble collection, featuring oversized domed sapphire crystals and whimsical dial designs. Bold and unconventional, the Bubble became a cult favorite, appealing to collectors and artists alike.

A Spirit of Innovation

What defines Corum is its daring approach. While other luxury brands often lean into conservative heritage, Corum embraces risk, creativity, and modern artistry. Its watches are as much conversation pieces as they are timekeeping instruments.

The brand has also explored materials like titanium and ceramic, and limited-edition art pieces that blend watchmaking with contemporary design.

Ownership and Modern Era

In 2013, Corum was acquired by the Citychamp Watch & Jewellery Group, a Hong Kong-based company. Under new ownership, Corum has continued to develop its flagship collections while also expanding its reach in Asia and beyond.

Today, Corum remains a niche but respected name in haute horlogerie. Collectors appreciate its distinctive style and commitment to mechanical innovation.

Final Thoughts

Corum may not be the oldest Swiss watch brand, but it has made a significant impact through originality and flair. Whether it's the nautical charm of the Admiral’s Cup, the architectural wonder of the Golden Bridge, or the playful exuberance of the Bubble, Corum continues to prove that creativity is timeless.